“It’s not WHAT we do it’s WHY we do it.”
This video is great. If you have an extra 20 minutes then it’s worth watching. Simon Sinek presents a great case about how important it is to understand why we do what we do, and how that translates into being better at what we do.
I’d like to think that we’ve worked hard to get Greenvans to a place where we absolutely understand why we do what we do: Anybody can go out and rent vans to bands, but we genuinely love music and we love that we are doing something that helps this community of musicians get out on the road and bring their music to their fans. We love getting out of bed every morning and thinking “how can we be better at what we do today?” There aren’t really any boring days because of that. We’ve been lucky enough to surround ourselves with a lot of bands and other businesses that think the same way — and that makes what we do so worth it to us.